Weak Descriptions …embarrassing …

We have been pushing Raleigh to improve descriptions … the image below is a count on the length of descriptions ..we have far tommy short descriptions  –  we need the details … how do we sell it

.. does the new staff member sell a box at this price ..or open the box and sell just 1 item …

.. the customer is looking at his invoice at month end .. wondering what it was he bought?

.. our staff have to count and pull items for delivery ..just what is it ?

we have 9 parts with a 38 digit description ….and 1928 parts with a 9 dugout description … why …

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Example …EDE 123300 … our description is …  and O’Reilly’s description is … ( this is from a google doc that we made with 304 examples … if you would like to see this …e-mail me at info(at)dtauto(dot)ca

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About Make CARQUEST even better for us all

My partners and I have 4 stores in SW Ontario in smaller towns - and work hard to make our stores the best they can be.
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